Swarovski Genuine Ruby from Tanzania
Responsibly sourced and produced
Sandwiched between the plains of the Serengeti and the towering, volcanic peaks of Mount Kilimanjaro, Longido in northern Tanzania has some of the longest established credentials of any mining area in Africa – rubies have been collected here for more than 100 years. This is the realm of the Maasai, and it is they who benefit directly from Swarovski Genuine Ruby.
The facility here specializes in anyolite; a high-contrast, ruby-studded rock prized as carving material. Some of the rock doesn’t meet the exacting standards sculptors require, but it still flashes with the famous rich red of rubies. Maasai men and women are empowered to investigate the unused deposits and collect and process the rubies they find for themselves. What they are finding are high-quality precious gemstones that we are proud to turn into dazzling Swarovski Genuine Ruby.
A significant number of Maasai earn extra income this way. In the growing, nearby village, they have created their own marketplace where we can buy from them. This is trade at its most direct, supporting the people and community engaged in the work. Every gemstone we buy is perfected at Swarovski-owned production centers certified by the Responsible Jewellery Council.
We want to be proud of the places we trace Swarovski products back to. As a founding member of CGWG – the Colored Gemstones Working Group – we helped establish the world’s first colored gemstones responsible sourcing tools. Using this due diligence framework, an independent organization assesses the mine that uncovers the rubies. If they find any gaps in environmental, social or governance practices, an action plan is put in place to raise standards.
We are also working hand-in-hand with the community to resolve the social issues they highlight. This means, for example, we are funding a much-needed new teacher’s house and building washrooms for female students at the local primary school to ensure everyone has access to a prosperous future.