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Swarovski Zirconia are available in a wide range of colors. Each stone is treated with an innovative and environmentally friendly coloring process known as TCF™ (Thermal Color Fusion). TCF™ is a specially patented heat treatment which offers supreme color consistency and contains no radiation. It enables an enhancement and transformation of the White Pure Brilliance Zirconia, providing an array of fashionable colors that offer exciting possibilities for contemporary designs. The color palette of Swarovski also includes the so-called Fancy Colors, or Diamond Colors. These colors represent the finest and most desirable fancy diamond colors, with each color-shade remaining consistent throughout the range of sizes offered in the Zirconia Diamond Colors range.


Variations on cuts and shapes can give a diamond its own special character, capturing and playing with the light, and enabling individual designs that suit all styles of jewelry, trends, and consumer demands. In the diamond industry these cuts are known as 'fancy cuts'. Swarovski’s Pure Brilliance concept extends to a collection of five classic Zirconia fancy diamond cuts: Square Princess, Marquise Diamond, Pear Diamond, Oval Diamond, and Baguette Princess. Each is a masterpiece of cutting technology with its own personality, charm, and story.

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