The Swarovski Group operates a global branding program which enables Swarovski branding partners to use one of the company’s ingredient brands Zirconia from Swarovski® and Gemstones from Swarovski® as an independent quality endorsement on the partner’s products. In addition to meeting a range of product quality standards, our ingredient brands indicate the classification of genuine gemstones and created stones, all of which are precision cut from the finest raw materials and meet the strictest manufacturing standards.
The Swarovski Seal of Quality
An independent endorsement standing for our enduring commitment to the highest standards of excellence since 1895.
Apart from its hologram effect, every seal tag has a unique QR code on the backside that can be scanned to verify authenticity.