what makes swarovski zirconia so unique?
RESPECT & RESPONSIBILITY
Internationally renowned for its supreme quality and brilliance, Swarovski Zirconia is the most responsible zirconia on the market.
Swarovski Zirconia are cut and polished in Swarovski’s own factories maintaining strictest social and environmental standards.
Swarovski uses nothing but the best quality raw materials when creating Swarovski Zirconia. The Zirconia Rough is a material that grows, it is than cut into squares, preformed into rounds, cut & polished. Strong ownership and control over the supply and production of our Swarovski Zirconia make it the number one product for environmentally and socially conscious customers and consumers.
THE PURE BRILLIANCE CUT
For the first time in history, Swarovski has applied ideal diamond-cut standards to zirconia. Swarovski’s Pure Brilliance Cut makes Swarovski Zirconia the finest diamond simulant on the market. The Pure Brilliance Cut offers the same brightness as a Tolkowsky ideal cut, recognized as the world’s most perfect diamond cut.
Every Swarovski Zirconia is marked with a microscopic 'SWAROVSKI ZIRCONIA' laser engraving to ensure Swarovski authenticity. The laser engraving is invisible to the naked eye and does not impair the brilliance of the stone.