what makes swarovski zirconia so unique?
Our innovative thinking, technical precision and outstanding quality have been essential for the continued success and international reputation of our brand. Today, we like to think of ourselves as creative visionaries with a passion for perfection. We cut and polish our stones meticulously, bringing out the full intensity of the natural light and creating brilliant, superlative results. These are our Swarovski Zirconia – unique in their character and quality, from the day they leave our factory workshop, to the moment you hold them in your hands.
an expression of purity & precision
Swarovski uses nothing but the best quality raw materials when creating Swarovski Zirconia. The Zirconia Rough is a material that grows, it is than cut into squares, preformed into rounds, cut & polished. Strong ownership and control over the supply and production of our Swarovski Zirconia make it the number one product for environmentally and socially conscious customers and consumers. As a result, the brilliance of each stone is as pure as the sustainable water resources that are at the core of the company’s own CSR activities.
respect & responsibility
Swarovski Zirconia are known the world over for their unrivalled quality. But for us, true quality means more than providing the perfect cut, clarity or color. First and foremost, it‘s about responsibility – at every stage in the development of our stones, and to the highest possible standards. As a family-run business with a long and successful history, responsibility has been at the core of our DNA since our company was founded in 1895. Today, it’s more important than ever. As consumers call for greater transparency about the origin of their products, global issues such as climate change demand innovative and efficient solutions for the management of our natural resources. At Swarovski, we strive to take on a leadership role within our industry and regularly collaborate with our partners and peers. And of course, we put the transparency of our global supply chains to the test with stringent on-the-ground assessments and direct engagement at the source. Internationally renowned for its supreme quality and brilliance, Swarovski Zirconia is also the most responsible zirconia on the market.
The pure brilliance cut
For the first time in history, Swarovski has applied ideal diamond-cut standards to zirconia. Swarovski’s Pure Brilliance Cut makes Swarovski Zirconia the finest diamond simulant on the market. The Pure Brilliance Cut offers the same brightness as a Tolkowsky ideal cut, recognized as the world’s most perfect diamond cut. Every Swarovski Zirconia is marked with a microscopic 'SWAROVSKI ZIRCONIA' laser engraving to ensure Swarovski authenticity. The laser engraving is invisible to the naked eye and does not impair the brilliance of the stone.
Swarovski Zirconia represents a quantum leap in innovation and precision craftsmanship, the apex of which is the Pure Brilliance Cut for Swarovski Zirconia that meets the exacting GIA standards. Decades of dedication to perfection have produced a cut equivalent to that of the Tolkowsky, recognized as the world’s most perfect diamond cut.
laser engraving & Perfection
When it comes to ensuring quality and origin, Swarovski leaves nothing to chance. Each Swarovski Zirconia has a precision-placed laser engraving, right down to tiny stones of 0.70 mm. Undetectable with the naked eye, this microscopic mark never disturbs the stone's brilliance or geometry.
We guarantee technical and cutting perfection. Our strict calibration methods ensure that each of our stones is identical: size tolerances are kept to a minimum; heights, diameters, and girdles are uniform. The advantages for our customers are clear: premium quality, highest efficiency, less breakage.