Swarovski Foundation was set up in 2013 to pursue charitable goals to honor the philanthropic spirit of Daniel Swarovski, who founded the crystal business in 1895. Since then, five generations of the Swarovski family have reinforced the company’s commitment to philanthropy and charitable giving. The Swarovski Foundation’s mission is to build on this heritage by supporting charitable initiatives and organizations working in three areas. Fostering Creativity and Culture by promoting the arts, advancing education, supporting cultural institutions and innovative projects with cutting edge talent; Promoting Wellbeing, supporting initiatives on women’s empowerment, access to health and education and assisting the advancement and development of young people and communities; and Conserving Natural Resources through water sustainability and environmental projects to promote the conservation, protection and improvement of the physical and natural environment. The Swarovski Foundation Board of Trustees is chaired by Nadja Swarovski.