The new Ingredient Branding program provides selected partners with special communication support. Consisting of effective point-of-sale solutions, access to Swarovski’s communication platforms to optimize contact with the target audience, and exclusive marketing insights, the Ingredient Branding program reinforces Swarovski’s partnerships within the world of fine jewelry and watches, accessories and consumer electronics. By leveraging the power and prestige of the Swarovski brand, with its high level of consumer awareness and trust, you can create true value for your customers.
Swarovski also provides a guide which helps you find the most effective way to communicate your brand to your customers and explores the benefits of being a Swarovski Ingredient Branding partner. Inside the IB guide you will find examples to help you achieve the maximum outcome for your brand and help your customers to understand the value of this partnership. Swarovski’s image can be reflected onto your own brand, making you and your customers part of the Swarovski story. The guide also makes it easier for you to communicate about the Swarovski brand correctly and gives you unique insights about our Ingredient Branding program.
We offer our partners access to promotional and advertising materials and show you how to use our Ingredient Branding tools most efficiently with your collection. In addition, we also help you to communicate about the partnership on social networks, retail platforms, and your own website, as well as your POS and TV etc.
Our communication options include our digital Ingredient Branding logo, special customized consumer leaflets, and artwork such as banners, posters, and guarantee cards. We also offer high quality images of our stones, audio-visual material and customized brand videos. You can see a sneak-peak of these options in the pictures above.