Ingredient Branding Program


The comprehensive Ingredient Branding (IB) program provides you with the best way to leverage the prestige and power of the Swarovski name, by strengthening the presence of Swarovski stones and components as ingredients within your products. As a ‘brand within a brand’ – Swarovski’s more than 120-year success story becomes a building block of your own success. Associating your name with this well-known and trusted global brand has enormous benefits. In partnering with Swarovski, you:

Give your customers the assurance that the highest quality stones available are being used.
Harness the iconic power of the Swarovski name through Ingredient Branding materials.
Gain exposure through Swarovski’s promotional activities (PR, ads, fairs, etc.).
Enjoy a premium package of communication and promotional materials.
Get access to technical support, marketing assistance, and application training.
Obtain regularly updated trend-related communication tools and design consulting services.

Explore all these benefits and the meaning of our Ingredient Branding partnership in the sections above or 


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