a seal of quality
Based on the concept of the traditional seal, which was used historically to prove the authenticity of items of value, our Ingredient Branding program is focused on a solution that finds its roots in Swarovski’s DNA: the Swarovski seal. With sophisticated features including a hologram and a trackable QR code on each tag, it provides you and your customers with unique sense of authenticity. The elegant design of the seal includes references to Swarovski’s origins, reflecting the exclusivity of our brand and visibly enhancing the value of the ingredients (stones) used.
What it stands for
Quality, authenticity and tradition have been at the heart of Swarovski since the company was first founded in 1895, and today we are guided by the vision of Daniel Swarovski as we aim to bring those core values closer to our customers. As the flagship component of our Ingredient Branding Program, the Seal of Quality allows Swarovski to extend the brand’s position in the market and consistently maintain those original standards.
The new, fresh look of our Ingredient Branding exemplifies the continual ability of the Swarovski brand to always remain relevant and modern, while still being strongly connected to the core values developed over its long history. The hologram, showing the mountains of Tyrol and Daniel Swarovski’s signature, as well as the founding date of 1895, embody both sides of Swarovski’s success story.
This background story also outlines the main benefit of being an Ingredient Branding Partner: the authenticity and transparency of the program. Tracking options and guidelines guarantee that only our certified partners use the seal. It offers you, as an Ingredient Branding partner, the possibility to strengthen your own brand alongside the Swarovski name and image, just one of many advantages.