The Ingredient Branding tag enables direct connection between Swarovski and your customers via a unique QR code on its back. After scanning it with any generic application, an instant authenticity check is initiated and customers can learn more about the stone set in the jewelry piece.
RESPECT & RESPONSIBILITY
Swarovski is known to the world for unrivaled quality and precision. But for us, true quality means more than providing the prefect cut, clarity or color. First and foremost, it is about responsibility towards the planet and its resources. These values are reflected not only in the production of our stones, but in our tags as well, which are made of either high quality plastic or FSC certified paper.
Proof of quality
Use of the special ‘Zirconia from Swarovski®’ or ‘Gemstones from Swarovski®’ seal is a strong symbol of identification for your products, enhancing their value and providing assurance that you and your customers are buying only the finest quality of both Zirconia and genuine Gemstones.
How the QR Code Scanning works
In the next few pictures we would like to briefly explain how the tracking system on our Ingredient Branding Tag works.
1. See the Swarovski tag attached to the new jewelry piece you’ve just purchased?
2. Scan the code to learn what it hides…
(You can use any generic app for code scanning but we recommend i-nigma for its intuitive usability and fast results.)
3. Code Scanned? Now Go Online and have a closer look.
4. Verification successful? Great!
It means you have just become owner of a jewelry piece set with Zirconia or Gemstones from Swarovski®.