Daniel Swarovski, an entrepreneur of extraordinary vision, was always ahead of his time with his ideas and ambitions, his machines, and his cutting technologies. He was also meticulous in his documentation. The 125th item in his workbook was a wide baguette cut for crystal of such classic elegance that we chose to reinterpret it in Swarovski Zirconia to serve as a motif for Swarovski’s 125th anniversary.
To celebrate this occasion we also elevated the Swarovski Zirconia classic cushion cut to a higher level of brilliance with 125 perfect facets. The cut embodies one facet for every year of the company’s history. These two reimagined shapes also allow us to take the spirit of the past and, by using our advanced technologies build the future.
Daniel Swarovski's archive allows us to stay close to our core values, inspiring exciting new cuts and colors to enhance our ongoing designer cooperations. Our founder instilled in us the belief that we are shaped by our memories, our special moments, and our choices to take the future into our own hands.