Experimentation has always been part of Swarovski’s culture, leading the company from one milestone of creative innovation to the next. As the company has grown, this journey of experimentation has nurtured the production of loose crystals, genuine gemstones and created stones, jewelry, watches, home décor, chandeliers, binoculars, telescopes, and even tool-making and road safety products. Crystal Worlds, the company’s homage to the beauty and fascination of crystal at Wattens is an important national and regional cultural tourist attraction, and Swarovski now also engages in film production. Daniel Swarovski’s legacy of exquisite craftsmanship in all of these fields has created something truly remarkable: a family company with a radiant heart and a pioneering spirit that makes everyday extraordinary for millions of people.

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