ATELIER SWAROVSKI BY PENÉLOPE CRUZ
Shining a light on conscious luxury with Swarovski Created Diamonds,
Genuine Topaz and Created Gemstones
Atelier Swarovski deepens its commitment to conscious luxury with a new fine jewelry collection created in collaboration with Penélope Cruz, which was unveiled by the actress on the red carpet on the opening night at Cannes film festival. Set with Swarovski Created Diamonds, Genuine Topaz, Created Gemstones and crafted in 18-karat Fairtrade Gold, the collection showcases the sustainability and innovation at the heart of Swarovski.
Previewing select pieces in advance of the launch of her full Atelier Swarovski Fine Jewelry collection during Paris haute couture week this July, Penélope wore earrings and a matching ring in white 18-karat Fairtrade Gold set with Swarovski Created Diamonds and created rubies. With this new collection, Atelier Swarovski announces its commitment to making all its fine jewelry pieces with responsibly sourced gold, marking the next step on the company’s journey to becoming a leader in conscious luxury.