AUTHENTICITY NOW VERIFIABLE
New Quality Seal accentuates consumer confidence
In former times official documents were verified as authentic using sealing wax and a metal stamp. And even nowadays, authenticity is becoming increasingly important to consumers. This is why Swarovski Gemstones™ has introduced a sophisticated system that allows jewelry buyers to instantly prove if the items they purchase were granted an authentic Gemstones from Swarovski® or Zirconia from Swarovski® seal of quality. The new quality tag, featuring an electronic code on the back, is part of our latest Ingredient Branding Program and is made of either plastic or FSC certified paper to ensure it is environmentally friendly, and in keeping with Swarovski core values.
Only our exclusive and carefully selected partners have the right to use our quality mark, which is continually tracked in the back-end to ensure that no jewelry tag has been counterfeit or copied in any country all over the world. And because we want our Ingredient Branding partners to have maximum benefit from our new program, we have produced a series of promotional activities including logo blocks, video clips, visuals, banners and naturally social media posts to accompany the new quality seal campaign. This communication material will allow consumers to recognize the new seal and appreciate that they can verify their quality tag as authentic.