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SWAROVSKI PARTNERS
WITH THE V&A FOR LANDMARK EXHIBITION

‘ALEXANDER MCQUEEN: SAVAGE BEAUTY’ ARRIVES IN LONDON

The relationship between Swarovski and Alexander McQueen began in the early 1990s when Isabella Blow first introduced the designer to Nadja Swarovski. This marked the beginning of a long-term collaboration, sometimes including key members of McQueen’s ‘Fashion Family’ with whom he worked to create extraordinary showpieces set with Swarovski crystal and gemstones. McQueen always had great enthusiasm for using Swarovski crystal and gemstones:


“I was like a wild child when I got to Swarovski’s headquarters in Austria. I just wanted to touch and have everything. I don’t just want to use Swarovski; I want to invent something new.”
- Alexander Mc Queen

 Swarovski is honored to support this landmark exhibition which Nadja Swarovski described as ‘an eloquent tribute to the scale of his talent and to his limitless imagination, which conjured looks that were sometimes wild and challenging, but always exquisitely crafted, and always beautiful.” ‘Alexander McQueen: Savage Beauty’ also succeeds in bringing all the drama and spectacle of his own celebrated runway shows back to London where it will continue dazzle viewers at the V&A through July 19, 2015.



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