Japanese brand shines the spotlight on unique Swarovski Zirconia cuts
Creating jewelry collections around an iconic cut is one of the major design trends for the coming seasons. This also sets the stage for forward-looking jewelry designers to tell stories to today’s customers as they look for meaning and mystery in what they buy.
One brand that is getting the trend just right is Gemopia of Japan, a longstanding Swarovski Ingredient Branding partner, which has worked with Swarovski Zirconia for many years. They created their latest collections for their Brillo Brilla brand with innovations and experimental cuts like the Side View Cut, the Violet Cut and the Round Rosebush Cut. The result: unique, unusual and exclusive jewelry collections.
Gemopia, established in Korea in 1978, first opened in Japan in 2008. When Swarovski presented the revolutionary Pure Brilliance cut to the jewelry industry at JCK Las Vegas in 2010, Gemopia instantly recognized its potential and starting using Swarovski Zirconia for their newly established Brillo Brilla brand. It was the first jewelry brand set with Zirconia from Swarovski that was sold exclusively on Home Shopping TV in Japan, making Gemopia, Shop Channel TV and Swarovski pioneers of this now successful jewelry shopping category. Guest presenter appearances on television by Swarovski expert Wakako Kikuchi, where she shares her knowledge about Swarovski Zirconia, have both enhanced the brand and succeeded in gaining the trust of Japanese consumers.
Gemopia has successfully used the Swarovski products and brand to solidify its market position, including jointly developing communication materials designed to educate consumers, and in doing so has won customer loyalty and enjoyed success. These are just several of the many advantages available to our Ingredient Branding partners.