Balfour High School Rings now more Brilliant with Swarovski Zirconia
An invitation for students to shine
Balfour ®, makers of the enduringly popular high school rings has announced that their most popular graduation rings now feature the brilliance of Swarovski Zirconia, ensuring a bright future for this US tradition. The class ring custom dates back to 1835 and began at the West Point Military Academy. Students wear the ring with the insignia facing them while attending school. After they graduate, the ring is reversed, so the emblem faces outwards. A treasured reminder of school days, these rings are often passed down as heirlooms.
Balfour, which announced a partnership with Swarovski earlier this year, has redefined the class ring tradition with its latest collection that features rings for both men and women, set with a Swarovski Zirconia in brilliance cut. Stones are available in more than 12 colors, including the birthstone colors.
Matt Neeley, Senior Manager of Product Innovation at Balfour: "As schools head back into session and ring-buying season begins, we are excited to offer this elevated stone option to help students celebrate their achievements. This addition is one of many options students now have when choosing a custom jewelry product to commemorate their high school experience."
Erwin Wieser, VP Operations at Swarovski: "What makes a Swarovski Zirconia unique is the precision cutting that creates a reflection of light identical to a diamond. We are extremely excited to spark delight in the graduate's life during such a memorable achievement."
The partnership with Swarovski is just one of several exciting ways Balfour is innovating the graduation jewelry market. The company, a division of the American Achievement Corporation®, has a range of product that help celebrate the most meaningful moments in student’s lives. Products are available at www.balfour.com.