Together towards a responsible gemstone industry
Swarovski and a unique alliance of luxury brands came together for a groundbreaking mission to transform the entire gemstone industry into a fair and traceable business.
The Coloured Gemstones Working Group (CGWG), has been founded by Swarovski in collaboration with seven industry leaders: Richemont, LVMH, Kering, Chopard, Tiffany & Co, Gemfields and Muzo with the main goal to elevate the entire business by creating transparency and traceability throughout the entire colored gemstone supply chain.
Until today the supply chain of colored gemstones is extremely intransparent and fragmented. Sourcing is mostly based on small-scale and family-run businesses, including artisanal miners, cutters and polishers, traders, and manufacturers. So far, no industry-wide traceability solutions have yet been able to address this complexity. CGWG’s mission is to drive transparency and positive change through collaboration activities and educational initiatives, available across the entire industry, especially for small businesses and local workshops.
THE NEW CGWG DIGITAL PLATFORM
The CGWG launched the Gemstones and Jewellery Community Platform. An online destination accessible to businesses as well as individuals, with the aim to build knowledge around key industry topics. In addition, it offers brands to showcase key milestones of their social, environmental or governance improvements and learnings.
Swarovski Genuine Gemstones case studies are the first to be published on the CGWG platform: disclosing the complete journey of its Coloured Gemstone program, from mine to market, Swarovski is the only brand in the industry to offer a fully traceable product. With its wide assortment of Genuine Topaz from Brazil and Genuine Ruby from Tanzania, the brand sets new standards and benchmarks for the industry.
Swarovski’s Genuine Topaz and Genuine Ruby program
In the Federal Province of Rondônia, northwest of Brazil, Swarovski offers a range of initiatives to support the local mining community including a fixed price structure for topaz, which protects the workers from usual fluctuating market repercussions. Swarovski is committed to train the next generation of tin miners to become specialists in the genuine gemstone business. Finally, the company is continuously finding ways to decrease the environmental impact within the topaz mining: e.g. no fresh earth is broken to source Swarovski Genuine Topaz.
The Swarovski Genuine Ruby is sourced in Longido, in Northern Tanzania, which has been one of the main ruby sources over the last century, specialized in mining Anyolite, a high-contrast, ruby-studded rock that is mainly used as a carving material by stonemasons. Some of the mined rocks though do not meet their required standards and therefore get outsourced. As they still contain significant flashes of the famous, rich red ruby, Swarovski empowers the local Maasai community, to collect and sort this material and market it for extra income. This initiative leads to a more transparent, traceable and responsible supply chain.
Visit www.gemstones-and-jewellery.com to find out more.