Ever Rich puts the Sparkle into Marathon Running
Swarovski Gemstones’ long-term partner in China, Ever Rich (with the ER brand), has injected the sparkle of Zirconia from Swarovski and Swarovski Gemstones created rubies into the company’s annual sporting event. These glittering stones embellished a trophy to mark the inaugural Ever Rich-Changan Marathon, held on November 4, 2018, in Changan, Guangdong.
Ever Rich owner, Mr. Hong, shared his passion for running with his fellow colleagues and other athletes, and the winner has the honor of being the first to have their name engraved on the trophy. The plan is to stage the marathon every year so that it becomes a company tradition, and the names on the trophy will be a chronological record of those who won the event.
The trophy is also an example of how the brilliance of Zirconia from Swarovski and Swarovski Gemstones Created Rubies can be successfully used to design decorative applications beyond jewelry.