EMERALD JEWEL INDUSTRY
An Exclusive Interview with Mr. K. Srinivasan
As we launch another year full of potential for new and exciting innovations, we celebrate the artistry of the world’s finest craftsmen and women by turning the spotlight on India, home to many of the world’s most exquisite jewelry making traditions. An interview with our valued Indian business partner, Emerald Jewel Industries, offers valuable insights into this world of gem-studded jewelry.
1. Which roles does craftsmanship play within your company and for your jewelry?
Craftsmanship plays a pivotal role in the development of the organization. Only by very good craftsmanship, a very beautiful Jewellery can be made. Right from the creation to the final touch of Jewellery, craftsmanship plays an important role in every stage in our factory.
Fotocredit: Mr. K. Srinivasan, Chairman & Managing Director of Emerald Jewel Industry
2. HOW DO TRADITIONAL, ANCIENT INDIAN JEWELRY MAKING TECHNIQUES STILL INFLUENCE YOUR DESIGNS TODAY?
People in India, still love the traditional designs. We believe that the traditional designs are still influencing the customers. Take the case of filigree, it is still influencing the designs which are made, even though it is a very traditional method of Jewellery making.
3. You are running one of the most modern jewelry factories in India. How do you combine cutting-edge technology with long-held traditions?
The USP of Emerald is the concept of ‘Mix & Match’. We combine traditional design elements with modern cutting edge Technologies, which are different from regular ones.
4. Can you tell us about your growth & achievements in the Industry?
I have started with zero. Confidence, quality, honesty and clear vision were the investment I had. Without expecting I had done my duty and I got everything that each and every person expects. Once I had everything, I have been continuously scaling up. Today what is seen is the evidence for my remarkable achievement and growth.
Fotocredit: Sheikh Zayed Grand Mosque, Silver with Gold Plated Miniature Size, 4x3 feet
5. You are located in the South of India. What makes South Indian jewelry so special?
South India, especially Coimbatore, is known for casting Technology. Here good knowledgeable and skilled Engineers are available, which make the place a vibrant one for never ending creativity.
6. Your company is very rooted in the community. Can you tell us some initiatives you do to give back to the community?
You are right, this industry has given everything and now it is time to reciprocate. This is the reason I am taking full responsibility for NATIONAL JEWELLERY AWARD. I am seriously planning for a jewellery training institute in the near future.
7. What inspires you and your designers?Techniques, materials, trends,…?
Looking into the things & Nature gives us a lot of new Ideas. ‘Insight’ – According to me is the major driving force & clear vision is leading us to perform better.
Fotocredit: Bridal Wear by Emerald Jewel Industry, Design: Mihir Pauri, Made with Swarovski Zirconia, 18K Gold
8. Where do you think the jewelry industry in India will be going in the future? Are there any trends that you have seen coming lately?
Light Weight and Unique Jewellery using modern Techniques in manufacturing are the future of Indian Jewellery industry. The current trend of Jewellery is mainly driven by the youth population. Since 60 % of Indians are below 40, it is going to be youth driven market.
9. What is the vision you have for your company?
Emerald aims to be the world’s largest Jewellery manufacturer by delivering Innovative designs of the finest quality to cater all strata of society, so as to get maximum Customer satisfaction.
Fotocredit: Emerald Jewel Industry, Design: Avishek Jena, Made with Swarovski Zirconia, 18K Gold
EMERALD - A BRIEF COMPANY PROFILE
‘EMERALD’ is a name synonymous with quality and enchanting designs. With over 30 years of tradition in Gold Jewellery manufacturing, the company is known for its quality consciousness, perfection, reputation and business ethics. The Group has gradually transformed Gold Jewellery manufacturing from conventional methods to Technology and Talent driven one. The Group prides itself in possessing the ultra-modern manufacturing facilities at Coimbatore which stand testimony to the group’s perseverance in this field. Products command a premium in the market for its uniqueness of design and quality workmanship. The management is headed by Mr. K. Srinivasan, who is a B.Sc graduate from Madras University. Mr. K Srinivasan is ably assisted by his wife Mrs. Shakthi Srinivasan and Mr. G.K. Venkatagopal in the capacity of Directors. The vision and mission of the top management guide and lead the Company towards excellence. Highly qualified engineers and professionals help the management in achieving the objectives of the Company.