From RusSia & the us - with love
The Side View Cut Inspires Collections for Contemporary Romantics
Nothing pleases Swarovski Gemstones more than when one of our innovations inspires our Ingredient Branding Partners to new heights of creativity. That is just what happened when our new Side View cut was placed in the hands of their talented designers. On opposite sides of the globe, in the US, and in Russia, two IB partners have risen to the challenge and created two new collections exploiting the charms and intricacies of this 2017 innovation for Swarovski Zirconia.
Jewl - Modern ROmance Collection
In the US, Jewlr has created its Modern Romance Collection of rings, earring, and pendants that create delightful design perspectives with the brand's range of romantic, but sometimes edgy beauty that is the perfect showcase for the versatility of the Side Cut. Some pieces reflect back to elegant 19th-century royal tiaras, while others are geometrically composed modern designs.
Juxtaposed to the unique American design approach, the Russian company, Golden Pattern, offers a collection of rings and earrings that place the Side Cut Swarovski Zirconia in settings that a delicate, pure and decidedly feminine, further heightened by the rich, rose gold settings.
Both Jewlr and Golden Pattern have tapped into the unique appeal of the Side Cut to offer graceful and refined pieces of contemporary yet timeless style.