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From RusSia & the us - with love

The Side View Cut Inspires Collections for Contemporary Romantics


Nothing pleases Swarovski Gemstones more than when one of our innovations inspires our Ingredient Branding Partners to new heights of creativity.  That is just what happened when our new Side View cut was placed in the hands of their talented designers.  On opposite sides of the globe, in the US, and in Russia, two IB partners have risen to the challenge and created two new collections exploiting the charms and intricacies of this 2017 innovation for Swarovski Zirconia.