FRENDS HEADPHONE CAPS BEDAZZLE THE BIG APPLE
Coveted Electronic Device Adorned with Swarovski Zirconia Launched in New York City
FRENDS, the leading brand in designer audio accessories, successfully launched the results of the exciting collaboration with Swarovski’s Gemstones Business during the 2015-16 holiday season at a pop-up shop on fabled Orchard Street, located in the heart of New York’s vibrant Lower East Side. With their FRENDS limited edition headphone caps incorporating Swarovski Zirconia, this electronic device giant becomes one of the few designer audio accessory brands to integrate true jewelry design and stone setting practices into their products. The interchangeable caps combine the sleek design for which FRENDS audio products are prized with the subtle shine and glamour of Swarovski’s world-class Zirconia stones, and are available as part of the FRENDS with Benefits collection. It offer the possibility for customers to mix and match caps on their FRENDS Taylor or Layla headphones. In addition to the pop-up shop, new FRENDS headphone caps ‘Made with SWAROVSKI ZIRCONIA’ are also available from the company website, www.WeAreFRENDS.com.
Swarovski Zirconia in consumer electronics
Swarovski Zirconia is a product known and respected around the globe as a wonderfully versatile stone of choice for bridge jewelry creation. Yet it is equally suited to adorning an astonishing range of other products such as today’s popular personal electronic devices. Combining the precision, quality and beauty of Swarovski Zirconia with the cutting-edge technology and fashionable ultra-urban design of FRENDS headphone caps creates a truly unique and modern product with a-list glamour. Swarovski’s individualized application support and service assures that customers from non-jewelry industries like FRENDS are provided with the know-how to incorporate Swarovski Zirconia into their special creations. Products such as the FRENDS headphone caps that contain Swarovski Zirconia are all presented with a ‘Made with SWAROVSKI ZIRCONIA’ tag. This special sign of quality and authenticity is the customer’s guarantee that each product is set with the finest created stones, precision-cut by Swarovski.
FRENDS was launched in 2011 with the goal of infusing everyday life with an individual’s own personal style by offering a unique assortment of fashionable electronic accessories. The result is an up-to-the-minute product range designed with an attention to comfort, sound quality and aesthetics never before seen in the market. FRENDS continues to evolve through its collaborations with world-leading brands such as Swarovski, thereby growing its reputation for jewelry-inspired products with a warm sound and ever-so-sleek appeal. By constantly innovating and offering instant ‘must have’ products, FRENDS has emerged as the leading brand in fashion electronics. According to Keir Dillion, CEO and Founder of FRENDS: “We set out to make life beautiful with our products, and now we have the capability to work with the Swarovski Gemstones Business, the best in genuine gemstones and zirconia, to truly add the special level of sparkle to FRENDS that we have always hoped for.”