THE 2016 GEM VISIONS TREND DIRECTIONS FOR FINE & BRIDGE JEWELRY
Swarovski is pleased to present the latest Gem Visions design directions that will be shaping fine and bridge jewelry in 2016. The result of detailed research from Gem Visions, the industry-leading trend and design service from Swarovski, this current assessment began as always with an analysis of the reigning zeitgeist in order to identify the cultural megatrends that are driving design directions. A select team of industry experts then distilled the data into four strong directional themes. Never simple, the multilayered themes retain their complexity and are open to individual creative interpretation. To aid in this process, Gem Visions has compiled a template of colors, tones and nuances, textures and materials for each design direction best suited to sustain the desired story.
THEN, NOW, NEXT:
A TEMPORAL FUSION
As a dominant modernist design aesthetic continues to gain momentum in this still young century, Gem Visions has responded with an over-arching theme for 2016, Then, Now, Next, which links the past to both the present and the future. Firmly anchored in the here and now, the vision remains forward-focused, open to original ideas and technological advances, but also remembers to pay homage to the traditions of the past.
Fashion is inherently ephemeral, while jewelry is eternal. This continuity, spanning one or more lifetimes, is an essential characteristic of the jewel. As it passes down through the ages, its status increases, becoming a treasured heirloom, a repository of hopes and dreams, even memory itself. To express this element of continuity, jewelry creators are re-envisioning tradition through a re-examination of time-honored, classic designs. Age-old know-how merges with the energy of innovation, giving birth to a bright new knowledge base.