Gemist Launches Mobile App for Custom Ring Design
Stand-in Rings with Swarovski Zirconia in Try-Before-You-Buy Concept
Choosing an engagement ring is a big step in anyone's life, so when Gemist created a mobile app that allows users to custom design their rings, they came up with a creative and very innovative solution. First, Gemist will make and supply a stand-in ring with sparkling Swarovski Zirconia according to the user's design choice, allowing them to 'try-before-they-buy’ the final ring, in the identical design, and with the genuine gemstones of their choice.
Gemist’s founder Madeline Fraser believes by creating this tech space concept, it challenges the traditional jewelry industry. Using the Ring Designer, users can choose their own band, setting, and stones. The complimentary try-on experience allows them to see up to three stand-in ring designs in real life for up to two weeks before they commit to the final ring.
The stand-in rings, hand-made with gold plated sterling silver, and brilliant Swarovski Zirconia are an exact replica of the real ring and can be worn, and shown to family and friends. Many users will also want to buy the stand-in rings, priced from between $95-$185 because they are a perfect, trouble-free, back-up ring for travel, that trip to the beach or the gym. Gemist's final ring is sustainable, made of solid 14K gold, handset with gems of the user's choice and delivered within 3-4 weeks from the manufacturing studio in Los Angeles.
While 'the ring is the thing' at this stage of the app's development, Gemist plans to introduce more categories, like earrings, necklaces, and bracelets in the coming months.