High Fashion and Sokolov collections with Swarovski Topaz and Zirconia
Moscow’s elite hotel, the new Hyatt Regency Petrovskiy Park was recently the venue for a glamorous fashion and jewelry presentation, an event by Swarovski Gemstones’ partner Sokolov and renowned Russian fashion designer Alexander Terekhov.
Models presented the designers’ new spring/summer collections in a glamorous catwalk event, made more sparkling by three distinct Sokolov jewelry collections. One featured genuine topaz in trend shade Misty Rose, part of the Gemstones from Swarovski range, and another two with Zirconia from Swarovski in two distinct cuts – the leaf cut and the perennial favorite, the heart cut.
The combined show introduced fashion and jewelry aficionados in the Russian capital to a new type of presentation and gave Sokolov the opportunity to showcase their jewelry to specially invited key partners from retail chains and wholesalers. Partners rewarded the brand with positive feedback about both the jewelry and the original event format. One large retail chain has committed to reserving a dedicated area in all of its shops for the collections with Swarovski Topaz and Swarovski Zirconia.
The event also got the star-studded treatment when pop star, actress, and TV presenter Vera Brezhneva entertained guests with a special concert. Brezhneva has been the recipient of numerous awards, including the celebrated “Woman of the Year” in Russia, and is considered one of the country’s most beautiful women.