Unique Swarovski Zirconia cut for new Ice-watch Timepiece
Swarovski’s recent cooperation with Ice-Watch has inspired the creation of a unique cut for the ICE Swiss Limited Edition Watch, which is assembled in Switzerland and driven by a Swiss-made quartz movement by Ronda. Each watch features 300 Swarovski Zirconia in the special Swiss Cross Cut on its dial.
The cut conveys the silhouette of the Swiss national ‘cross’ symbol to highlight and bring forth special unspoken values: tradition, craftsmanship and technical sophistication.
The watch is limited to just 3000 pieces and each piece has its own number engraved on the back of the screw-fitted case. And because Ice-Watch want the buyers of this unique item to appreciate the symbolism of the special cut, the packaging is also set with a Swarovski Zirconia. It comes with a magnifying loop so the new owner can discover the symbol on the stone for themselves.
The project with ICE Swiss Limited is just one example of how Swarovski cooperates with its customers to pool creativity and develop unique products that stand out in the market.