SWAROVSKI ZIRCONIA DAZZLE AT IIJW 2017
Surya Golds in Association with Swarovski Presents the ‘Modern Bride Collection’ at India’s IIJW 2017
Surya Golds’ recently launched its Modern Bride Collection to acclaim at a glittering catwalk show at Mumbai’s St. Regis Hotel. The presentation, in association with Swarovski, was part of the IIJW, India's International Jewelry Week, in September. Indian and international supermodels were on hand to present the elegant and very sophisticated jewelry pieces featuring Swarovski Zirconia. The collection is the result of some ten years of creative design dedication. The high point of the event was the introduction of the Bollywood celebrity, Shamita Shetty, who appeared as the modern bride wearing a gleaming gold ensemble crowned with Swarovski Zirconia set in Surya Golds’ extravagant bridal necklace.
Surya Golds’ ‘Modern Bride Collection’ with Swarovski Zirconia exemplifies the perfect go-to wedding collection for today’s Indian woman who desires an elegant, yet relaxed style. It is set in 18k and 22k white and yellow gold, which showcases the brilliance of the Swarovski Zirconia to perfection. The result is an array of modern, highly feminine designs, reflecting a unique blend of Indo-Western styling in line with the latest fashion trends. The designs also draw inspiration from both the natural world and leading cultural traditions. These are jewelry pieces created to enhance the wearer’s personality, while at the same time being a pleasure to wear.
Mr. Ramesh Shoor, Director of Surya Golds, underlined that the ‘Modern Bride Collection’ represented the brand’s passion for quality and attention to detail. The jewelry pieces were thus a dual tribute to the brilliance of Swarovski Zirconia and the skills of Surya Golds’ master craftsmen. The presentation of the acclaimed collection in Mumbai attracted enthusiastic attention from India's specialist and online media.