JCK LAS VEGAS: EXPECT THE UNEXPECTED
Guinness World Record Holding Bejeweled Guitar Makes Spectacular Appearance
The Swarovski Gemstones Business was once again delighted to participate at JCK 2016, the premiere jewelry event in the US. Held from June 3rd to 6th in glamorous Las Vegas, the unique ambience of this trade fair is always a perfect match for Swarovski’s own brand of sparkling magic. This year, Swarovski also had the distinct pleasure to welcome pop legend, Jermaine Jackson, to its special invitation only cocktail event. On hand to unveil his new fine jewelry collection in honor of the Jackson family’s celebrated 50 years in show business, Mr. Jackson was also presenting the amazing guitar that has recently set a new Guinness World Record for being the most jewel bedecked guitar the world has ever seen.
Launched earlier this year, the guitar was the result of a partnership between Swarovski and both Jermaine Jackson and the Hong Kong Diamond Jeweler CORONET® who together produced the extraordinary design that incorporates 16,033 Swarovski Gemstones and Swarovski Zirconia. Crowned by GUINNESS WORLD RECORDS™ as the guitar set with the most genuine gemstones and zirconia, this is the second world record for CORONET®, a signature brand of Aaron Shum Jewelry. Christened ‘Circles of Life’, the guitar’s moniker is not simply a reference to the circular motifs used to adorn the instrument. It is above all a tribute to the multi-faceted career of its co-designer, world famous as a singer, bass guitarist, composer and member of the Jackson 5. To commemorate the event, Mr. Jackson took great pleasure in posing for intimate photos with some of Swarovski’s invited guests such as the incomparable 93-year-old style icon, Iris Apfel.