Creativity, technology, and romance combine to interpret the kiss
IDEAL, China’s well-known jewelry brand has launched its KISSME collection set with Gemstones from Swarovski®. For this delightfully romantic theme, designers pay tribute to the kiss as the universal symbol of love, desire, reverence, or greeting. And to tell the story of a couple exchanging a kiss, they describe in design what happens
The collection successfully unites romance with high tech by using CNC technology to create a series of micro-mosaics that ensure there is precisely 0.23 microns between the culet of the two featured stones. The watch industry first invented the CNC setting process in the late 1980s because designers needed to reproduce a single stone setting with very high precision and in large quantities. While the CNC setting is usually used with stainless steel or aluminum, the possibility exists to do so with chromium, brass and even precious metals, as in the innovative KISSME collection. CNC setting requires precisely calibrated stones – and Gemstones from Swarovski was the ideal choice for creating the KISSME collection. Swarovski's skilled technicians pay particular attention to the exact symmetry of the selected rubies, and they cut and align the facets with exact precision to create intensively brilliant stones. The girdle consistency is optimized for both thickness and polishing, while the crown consistency is maximized regarding height and pavilion depth. Strict calibration methods guarantee that every stone is identical, the size tolerances are minimal, and heights, diameters, and girdles are uniform. The result is a unique blend of precision and creativity – a perfect combination of a passion for storytelling and design, and technological accuracy, which makes KISSME a fascinating collection. The KISSME collection also carries the new Gemstones from Swarovski® Quality Seal so consumers can immediately verify its authenticity.