SWAROVSKI SHINES AT THE KOSTROMA JEWELRY FEST IN RUSSIA
Swarovski Gemstones Design Competition & Booth Top the Event
Swarovski recently returned to Russia’s Kostroma Jewelry Fest to present both a newly decorated booth and to sponsor the popular Swarovski Gemstones Design Competition. The booth was undeniably the place to meet for designers, producers and all those with a passion for genuine and created gemstones. Meanwhile, the competition attracted even more entrants, as participation is now perceived as a significant career achievement. The Head of the Kostrama region, Russia’s jewelry center, was again on hand to preside over the opening ceremony. He expressed a heartfelt welcome to Swarovski and thanked the company for its continued participation and support. The theme of this year’s contest, ‘Jewelry 5.0’, took its motto “Evolution Never Stops” from company founder, Daniel Swarovski, and is a definite nod to Generation Y. Taking part were more than 50 highly motivated designers and the selected finalists represented the region of Kostroma, and the cities of Saint Petersburg, Moscow, and Ekaterinburg. Among this select group was the lead designer from Jewelry House Kabarovsky, presenting the ‘Fashion Z' jewelry collection of discretely sparkling gunmetal gray earrings and pendants with a bow motif. Ekaterina Komarova, the 2014 winner was also a finalist with her design ‘Limitless Reality’, a silver latticework featuring small green and white stones, which was used to create earrings, a ring, and a necklace. As her jewelry was the most popular, and garnered a lot of positive feedback with many requests to buy, she was presented with a special prize. Also impressive was the bracelet named ‘Fifth Tube of the Heart’ from the Ekaterinburg finalist, incorporating a small camera and stones illuminated with LEDs.
The Moscow finalist offered the work “Mood Creation”; a ring with various blues stones set asymmetrically in a square and which circled the finger with sinewy gold fronds. But the overall winner was the designer from SANIS, a company based in Saint Petersburg. Her impressive silver bracelet with a double row of white stones called ‘The Lorenz Force' was beautifully sculptural and featured an amazing, almost sci-fi, magnet closure device. The competition's theme focused on the younger generation, so the presentation of prizes was unique and featured representatives of different subgroups - such as a teenager on a scooter, or a street break-dancer, who came forward to make the presentations. Unusual and often funny, the award ceremony was a fitting ending to an exciting and challenging competition at a fair that is increasing in national and international importance.