LAUNCH OF THE PNJ SUN CUT
Exclusive new cut for Vietnamese Ingredient Branding Partner
Swarovski was delighted to contribute to the 30th Anniversary celebration of its Ingredient Branding Partner, PNJ of Vietnam, by co-creating the exclusive PNJ Sun Cut for Swarovski Zirconia to mark the occasion. The Sun Cut, inspired by nature and the brilliance of the sun itself, is now set to inject even more brilliance into PNJ’s future jewelry collections.
The PNJ Sun Cut represents the combined creativity and inspiration of the PNJ and Swarovski teams, and the sparkling customized cut is a fitting symbol to celebrate the Vietnamese partner’s 30 years of operation. The Sun Cut, with its 86 sparkling facets, captures the full intensity of natural light and each stone is laser engraved with the Zirconia from Swarovski and the PNJ logo. Both insignias provide consumers with the guarantee of the stone’s proof of origin, authenticity, and quality.
PNJ recently hosted two grand events in Ho Chi Minh City to celebrate their anniversary. More than 1,000 people attended the official Anniversary Event in early November, which included a glittering jewelry catwalk show that featured outstanding pieces with Zirconia from Swarovski in a range of cuts and colors. This jewelry is now on display at the Saigon Center. The PNJ Sun Cut was also presented at a stand-alone press conference on November 7th. The company will launch a brand-new collection with their exclusive PNJ Sun Cut in the first quarter of 2019.