M-STYLE BY SOKOLOV
Featuring Swarovski Zirconia in a distinctly Russian customized cut
The Sokolov design team and Swarovski specialists joined ranks recently to create an exclusive customized cut for the Russian partner, and one that has a distinct cultural flavor of their country. The latest Sokolov M-style collection is a fresh new interpretation of the Russian Matreshka image, which references the outline of the famous Russian doll sets. It was presented in September at the SOKOLOV Fashion Show FW 2018/19 in Moscow’s Cition Hall, an event billed as ‘The Most Enchanting Jewelry Event of the Autumn’. Sokolov showcases the M-Style collection with Swarovski Zirconia in the Matreshka cut in jewelry pieces set in delicate, lacy gold designs. This exclusive, customized cut is another example of how Swarovski works with its partners to help them realize their creative visions.
The Sokolov fashion show, attended by some 800 invited guests, was a dazzling affair with special lighting and sound, and entertainment by internationally recognized stars Sergei Lazarev and the Serebro Group. The looks for the show’s models came from stylist Galya Maslennikova, supported by Russian designer Alexander Terekhov’s TEREKHOV Girl brand. In addition to Sokolov’s customers, partners, the media and fashion bloggers, the event was also attended by show business and TV stars, including Sati Kazanova, Sogdiana, Masha Tsigal, Anna Churina, Maria Shumakova, Anastasia Denisova, Tatiana Kosmacheva, and Dilbar Fayzieva.