MADAME TUSSAUDS HK UNVEILS SUGAR
First ever mobile phone to be featured at world-famous museum
Chinese Swarovski Ingredient Branding partner SUGAR makes an appearance at the Hong Kong branch of the world-famous Madame Tussauds wax museum alongside the newly unveiled wax figure of Z.TAO, the brand’s celebrity testimonial. The two products featured are the SUGAR S11 “Z.TAO Created Stones Edition” and the "IS GOØD" Souvenir Edition”. The phones are set with Zirconia from Swarovski on the side key and the “Z.TAO Created Stones Edition” also contains a logo sign set with 434 Swarovski Zirconia stones.
Both the Z.TAO look-alike and the two phones are displayed at Madame Tussauds Hong Kong’s Fashion Zone, which presents celebrities, fashion, trends and technology that influence Hong Kong pop culture.
SUGAR CEO Chen Jin: “Being the first mobile brand in the world to be displayed at Madam Tussauds is very meaningful to SUGAR. It proves that the mobile as a tech fashion item has been well accepted by the market and our brand will continue to be ‘supreme’ in the mobile industry.