The Color Purple – a Highlight Shade in 2018
Always hugely anticipated, Pantone®, the organization that in 1963 created a graphics standard system for professional designers, announced ahead of the new year that Ultra Violet was the 2018 color of the year. They described it as ‘a dramatically provocative and thoughtful purple shade' that communicates ‘originality, ingenuity and visionary thinking that points us towards the future.'
‘The Color Purple’ has been the title of an award-winning movie, and thanks to artists like Prince, David Bowie, and Jimi Hendrix it has been as an expression of popular culture. It was also one of three colors expressed in symbolic jewelry by the British women’s Suffragette movement who fought for women’s right to vote – purple for dignity, white for purity and green for hope. Purple is also considered a contemplative color often thought suitable for meditation. It has even come to represent rebellion and defiance, and this is beautifully illustrated in the poem "When I am an Old Woman I Shall Wear Purple" by Jenny Joseph, a tribute to women who would, in their advanced years, still like to be noticed.
Purple then is a versatile color that expresses individuality, a desire to be noticed and to make a statement. In the world of design, and particularly in that of jewelry design, it opens up endless possibilities fare beyond the classic amethyst. Among stones in the purple spectrum are spinel, tourmaline, and sapphire. Thanks to patented TCF technology (Thermal Color Fusion), which contains no radiation, Gemstones from Swarovski also offers tantalizing purple shades in genuine topaz. And included in its exceptional quality created stones, purple is available in a whole range of sizes and innovative cuts as part of the Zirconia from Swarovski collection.