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SHINING THE SPOTLIGHT ON FANCY CUTS & COLORS

Stunning Array of Fancy Cuts & Colors Available for Swarovski Zirconia


Fancy is a simple and versatile little word. It can be an adjective, a verb or even a noun.  Think about it: something can be fancy, you can fancy something, or something can take your fancy.  But when it comes to talking diamonds, then be prepared to enter into another world altogether.  Forget whim, forget bling, this is the exclusive sphere of some of the planet's most exquisite of objects, those rare diamonds that possess the exceptional qualities of Fancy Cut and/or Fancy Color.  Few diamonds, maybe half of all diamonds ever sold, are worthy of these honors, but what exactly does that Fancy really mean?