SMALL IS BEAUTIFUL
Swarovski Presettings in tiny sizes for watch design
Ever creative, the watch industry is often using tiny diamonds and gemstones to accentuate dials and bezels, as of late also in men’s models, according to examples seen at the latest trade fairs. The new Swarovski Super Small Presettings are ideal for designers who are drawn to this trend. These presettings, using extremely small zirconia, genuine gemstones and diamonds in 1 mm, 1.3 mm or 1.5 mm, have been developed especially for the watch industry.
As the stones are already mounted in bezel settings and can be glued onto the dial they are a quick and efficient way to create attractive markings for the minutes/hours in either white or colored stones. Working with gemstones that are already pre-set removes a production step and saves costs. They are also being used to reproduce Star Drop designs that mirror tiny stars in a night sky, or as random stone placement on the bezel. Ideally suited to create luxe but everyday styles, the Swarovski Super Small Presettings come in the base materials Silver or Brass and are ideal for application to solid or thin-walled materials, such as bezels or dials.