Uniting the worlds of technology and jewelry
SUGAR, the Mobile Fashion Phone Company, Launch New Models made with Swarovski Zirconia
With an ever-growing array of projects in cutting-edge sectors, Swarovski is at the forefront of innovations that bridge the worlds of jewelry and technology. Swarovski's Ingredient Branding Partner SUGAR successfully transformed mobile phones into trendsetting fashion accessories. This is a unique mobile phone experience that unites up-to-the-minute technology with a sleek and stylish design complete with hand set 57-facet SWAROVSKI Zirconia. The result - a season must-have for today’s fashionistas.
Launched earlier this summer in France, Russia and the Greater China Region, which includes Hong Kong and Macau, SUGAR 2 is a stunning personal device with 136 Swarovski Zirconia set in its profile. Naturally it features state-of-the-art professional camera functions such as beauty mode and 6-in-1 night shot technology. Just launched this August is the brand new brushed aluminum SUGAR 2C set with 122 Swarovski White Zirconia in the Pure Brilliance Cut, and featuring revolutionary camera functions including touch control back panel, wide-angle selfie and multi-person face-beauty mode.
Matching cutting edge devices with jewelry’s high glamour has produced something completely new in the mobile phone industry, a truly high fashion mobile phone packed with beauty focused features. SUGAR is not only beautiful and practical; it also illustrates Swarovski’s commitment to merge the jewelry sector with interesting evolving segments. It also underlines how we assist our partners with creative application ideas and solutions that enhance our reputation as a worldwide trend and design leader.