Swarovski Zirconia adds touch of sophistication to SUGAR F7
Swarovski Gemstones was recently on hand in Dongguan, China to help celebrate the launch of the elegant SUGAR F7 mobile phone, a product that comes with a touch of sophistication thanks to Swarovski Zirconia and the company’s Ingredient Brand program. The camera on the delightful new F7 mobile is surrounded by 22 Pure Brilliance Zirconia round stones.
The launch of the new mobile phone was on July 10 in Dongguan, a thriving metropolis with a young, vibrant population in the southeast of the country. The three launch sessions were the fans event, the official product launch of the SUGAR F7 mobile phone, and a gala dinner, during which SUGAR 7 announced Aarif Rahman as their official spokesperson for Mainland China. To illustrate the warmth of the Swarovski Gemstones – SUGAR F7 alliance, Alexander Rief, Global Business Development Manager of Swarovski Gemstones Business joined the SUGAR F7 management in greeting the guests and reveal the launch of the new product.
The Swarovski Gemstones Business’ Marketing and Communications Team were also present in the celebration. The display area told the story of the journey of the zirconia from rough to polished stone and then to the finished product that provides the finishing touch of elegance to the new SUGAR F7 model. Visitors could also view the miniature laser engraving on the Swarovski Zirconia (proof of its origin and authenticity) through an inspection microscope.