SWAROVSKI gemstones PRESENTS:
THE WINNERS OF THE 2ND GEM VISIONS JEWELRY DESIGN CONTEST
Mumbai, August 9, 2019 – Bollywood celebrities Zarina Khan, Shamita Shetty and Sophie Choudhary showcase winning pieces by Veera Gold, Emerald Jewel Industries, Gunjan Jewels and Rasi Jewellery at GJC NITE organized by the All India Gems & Jewellery Domestic Council
Swarovski celebrated some of the best and brightest in Indian jewelry design at a fashion show and ceremony on August 9, 2019 to announce the winners of the 2nd Gem Visions Jewelry Design Contest, which drew on some of the latest Swarovski Zirconia cuts and trend colors for inspiration. The presentation was made at a show-stopping event at the JW Marriott Sahar Mumbai. The occasion was part of the GJC NITE organized by the All India Gems and Jewellery Domestic Council (GJC).
The 19 competitors, drawn from Swarovski’s ingredient branding partners, submitted a total of 40 designs using one, or more, of the following unique Swarovski Zirconia products: Swarovski Zirconia Rainbow Blue, Swarovski Zirconia Octagon Sun and Round Checker Board Cuts and the stunning Swarovski Zirconia Liquid Cuts.
The event was attended by the country’s most important jewelry manufacturers and retailers, and leading entries in the competition were displayed in a glamorous fashion show. The winning pieces were presented by beautiful Bollywood celebrities Zarina Khan, Shamita Shetty and Sophie Choudhary.
Taking first place were an opulent necklace by TIE Veera Gold and a colorful bangle by Emerald Jewel Industry. Both jewelry pieces are exquisitely crafted with Swarovski Zirconia in an array of vivid colors, such as Rainbow Blue, different kinds of greens and a pop of Swarovski Zirconia Red in the Emerald bangle.
In second place was Gunjan Jewels with an extravagant neck piece made with Swarovski Zirconia in Rainbow Blue and Arctic Blue.
The third winner was Rasi Jewellery. The company presented an elegant set composed of dangling earrings and a big necklace, which perfectly integrate the Liquid Cuts for Zirconia from Swarovski in Fancy Morganite, Spring Green and Light Blue.
Stunning jewelry pieces were also entered by Swarovski’s additional participating partners including Veera Gold, Bejeweled, Anmol Jewellers, Divinus Creation, Mirana by Senco Gold & Diamond, Tiara Princess Collection, Zar Jewels, Basra Jewels, Amy Exports and Imports, Emerald Jewel Industry, Aayra by Pure Platinum Jewellery, RKR Gold, Yug by Tanvi Gold Cast, Blue Lotus Jewellery, Gunjan Jewels, Zeya by Kundan Care Products, Rasi Jewellery, Surya Golds and Elanzaa by VK Jewels.
Entries were evaluated by a jury drawn from esteemed members of the Indian jewelry establishment: PNG Jewellers – Mr. Saurabh Gadgil, GRT Jewellers – Mr. Jayaraman G, Titan Company Ltd – Ms. Beate Stanfield, Bhima Jewellers – Dr. B. Govindan, Reliance Jewels – Mr. Piyush Seth, Talwar Sons Jewellers – Mr. Anil Talwar, Waman Hari Pethe – Mr. Ashish Pethe, PC Chandra – Mr. Suvro Chandra, Siroya Jewellers – Mr. Rajesh Siroya, Senco Gold & Diamond – Mr. Shankar Sen, NAC Jewellers – Mr. Anantha Padmanaban, Mr. Anand Shah – Jewelry Designer, Ms. Parul Chauhan – Actress, Ms. Ulka Gupta – Actress, Khurana Jewellery House – Ms. Prerna Arora, Meralda Jewels – Mr. AK Nishad.
Rajendra Jain, Managing Director Swarovski Gemstones Business India comments on the Swarovski Gem Visions Design Contest: “To me design is an art and designers are artists. I am impressed by the amount of art and craftsmanship that shines through the amazing jewelry designs created by our ingredient branding partners. I was really impressed with their innovative concepts and incredible pieces that makes me visualize a brilliant future of gold, platinum and silver jewelry studded with Zirconia from Swarovski. Congratulations to the winners and thank you to all of our partners for their enthusiastic participation.”