Trend and Application Seminars popular in Hong Kong and Shenzhen
Two Swarovski Gemstones Trend and Application Seminars recently held in China in Hong Kong, and Shenzhen, proved both popular and useful for those who attended. Participants agreed that the seminars assisted them in shaping their product and marketing plans, and plans for their long-term development. They also expressed a wish that the company hosts such seminars on a more regular basis, Swarovski Gemstones staff confirmed.
The events were designed to assist not only jewelry clients but also those from other segments because the application of Swarovski gemstones and created stones on other consumer products is increasing in popularity. The team also briefed participants about the latest trend directions for the coming season, also highlighted in Swarovski Gemstones latest Gem Visions 2017 publication and demonstrated various application methods. These included those applicable for non-jewelry segments where gemstone and created stones frequently now enhance personal electronic devices and other products.