Valentine's Day in China Celebrated with a Kiss
Shenzhen Jewelry's Cityfun brand has gone all out for China's own Valentine's Day on August 7, and has designed a jewelry collection with the Swarovski Zirconia KissMe cut, set to particularly charm the younger buyer. August 7 is also a special date, because on the Chinese Lunar calendar it represents the ‘seventh day of the seventh month’.
This date is linked to a romantic legend that is very appealing to young lovers. It is the story of Niulang, an oxherd, and his spirit wife Zhinü, a weaver. Zhinü’s goddess mother intervenes and separates the young lovers with a ‘river of stars’ (the Milky Way). Magpies form a bridge to let the couples meet just once a year at Qixi (July 7 on the Chinese calendar). The story inspires couples to reunite, and even to propose marriage and exchange gifts. And as seven is considered an auspicious number in China for relationships, this ‘double seven’ is particularly important.
In a message directed straight to young buyers, the delightful Lip-of-Vogue collection features the Swarovski Zirconia KissMe cut, who are bound to be charmed by the collection’s alluring motto "It's only a kiss away from being a goddess".
This unique cut, shaped to resemble tempting lips, is preprogrammed to be popular with all those in love, and all those who want to renew their commitment to each other.
Cityfun is a brand in the Ganlu Group (Shenzhen Ganlu Jewelry Co. Ltd.), one of the leading jewelers in China, which is famous for its gold creations. Lip-of-Vogue, with the pink-toned KissMe cut set in 18k gold necklaces and earrings, is the first Cityfun collection under the brand’s new Ingredient Branding partnership with Zirconia from Swarovski.