Veecans Brings More Swarovski Zirconia
Brilliance to China
Swarovski Gemstones partner Veecans celebrated the opening of their second point of sales recently in China’s Jinan City, in the province of Shandong, a dynamic area situated between Shanghai to the south and Beijing to the north.
The new store, located in the Parc 66 Shopping Mall of Jinan City has already taken on a distinct sparkle with the launch of Veecans' Luxury Collection jewelries’ with Swarovski Zirconia, perhaps in keeping with the many bubbling natural springs for which the city is famous.
Veecans opened the new outlet with great fanfare, music and with the traditional lion dance to ensure good luck and good fortune for the success of the business. The traditional scarlet cinnabar was also smeared on the lion in a ceremony to further ensure success. Special guests and shoppers were invited to view the sparkling Veecans collections in the showcases, and the three models engaged in presenting the pieces added another dimension of glamour to the occasion.
Swarovski Gemstones wishes Veecans a lot of success with its Swarovski Zirconia collection and the new point of sale.