Welcome Karlie KLoSS
Swarovski Gemstones Introduces Its New Brand Ambassador
Meet Karlie Kloss, the new face of Swarovski, the ambassador chosen to embody all the brilliance and glamor of the brand known around the world for its signature sparkle. A strikingly beautiful and elegant woman, Karlie transcends the role of super model to represent the freshness, self-confidence, and spontaneity of today's modern young women. To mark the beginning of this new partnership, Swarovski featured Karlie in a quirky, getting-to-know-you video in which all the qualities of her personality shine through as she familiarizes herself with the proper pronunciation of the brand name, the most FAQ of web users.
The video, now unveiled on social media channels such as YouTube and Instagram, gels with Karlie's unique digital presence. A fashion and lifestyle inspiration with her Klossy YouTube channel, she is the driving force behind the Kode with Karlie scholarships that help young women prepare to make their mark in the app coding revolution. She is also a philanthropic entrepreneur who promotes Karlie’s Kookies, a pet cooking project where a portion of the proceeds goes to FEED, a fashion accessory label that helps to fund school meals for children around the world. Her many-facetted, instinctual grasp of the online world is a perfect match for the Swarovski brand's dedication in helping to make every woman’s everyday life extraordinary. As Karlie Kloss herself commented: “It's an honor join the Swarovski family and to be part of the brand's long history of bringing elegance to women through brilliant, unique designs.”
Creative Director Nathalie Colin believes in the perfect synergy between Karlie Kloss and Swarovski: “Karlie is someone young women look up to - her use of social media makes her accessible to a broad audience. As a brand, accessibility has always been part of Swarovski’s DNA, and we take every opportunity to get closer to our consumers. Karlie has an innate understanding of the digital world; we can’t wait to leverage her creativity to share inspiring stories about our jewelry and capture those emotional moments in life. The whole team is already in love with her!”
Want to fall in love with the new face of Swarovski? Watch the first Karlie Kloss Video.