Zeya by Kundan, a new Branding Partner on Track for Success
Trend-oriented jewellery with Zirconia from Swarovski®
A brilliant welcome to India’s jewellery brand Zeya, Swarovski’s latest ingredient branding partner. Zeya, which means "success” is the newest offering of the Kundan Group, and the collection presents affordable, fashionable, fine quality jewellery that is modern but always respects the group’s heritage and values.
Zeya targets the trend-conscious customer looking for light-weight and budget-friendly jewellery with just the right amount of sparkle and glamour to uplift everyday wear into the realm of trend-oriented fashion. At the same time, Zeya’s designers have set out to create jewellery that captures the essence of traditional India with a 'trendy – yet Indian' approach. Designers worked closely with model makers, polishers, and setters to create pieces featuring unique, unconventional shapes. The result is an exciting jewellery collection that is bound to appeal to India’s fashionistas who set the trends and enjoy making a statement.