Swarovski Partners with CORONET® on GUINESS WORLD RECORD
Gemstone-set Bass Launched at Baselworld 2016 by Hollywood Superstar Jermaine Jackson
16,034 Swarovski Genuine Gemstones and Swarovski Zirconia are hand-set on a bass guitar
The extravagant art piece was co-designed by Jermaine Jackson and Hong Kong Diamond Jeweler CORONET®, a signature brand of Aaron Shum Jewelry. Jermaine Jackson officiated at the event and conducted a live music performance.
The GUINNESS WORLD RECORDS™ title achievement for the most genuine gemstones and zirconia on a bass is the second world record for CORONET®.
Aaron Shum, founder of CORONET® and President of Aaron Shum Jewelry, said: “Last year we transformed an imaginative idea into a magnificent 400 carat CORONET® diamond masterpiece that earned the Guinness World Records title of the Most Valuable Bass Guitar. We were overjoyed by the achievement. This year, we go beyond all expectations by presenting another incredible art piece. We would like to thank Swarovski, our valued partner, for sponsoring over 16,000 genuine gemstones and zirconia to achieve this world record.
The guitar’s title “Circles of Life” connects perfectly to the background of co-designer Jermaine Jackson, known as a singer, bass guitarist, composer, and a member of The Jackson 5.
Each individual Swarovski Genuine Gemstone and Zirconia was carefully hand-set, adjusting and aligning stone sizes and colors to deliver the perfect aesthetic combination, while still considering the functionality of the guitar. To prove that brilliant gemstone-set guitar is indeed a functional musical instrument Jermaine Jackson delivered a performance of his song “Let’s Get Serious”. “We have worked together with Aaron Shum Jewelry for many years and have always admired their ingenuity, which goes so well together with Swarovski’s own innovative spirit. Therefore, we are proud to support this project and be part of this GUINNESS WORLD RECORDS™ title achievement”, Stephen Kahler, Senior Vice President Global Sales and Operations of the Swarovski Gemstones Business.