THE RETURN OF THE MAJESTIC RUBY
Swarovski Genuine Ruby makes a glorious comeback in Swarovski genuine Gemstones' product range

The dramatic appeal of the vividly red ruby is as undeniable as it is irresistible. One of the earth's most beautiful and treasured gemstones, the ruby possesses a rich symbolism that for many grants it equal status with the diamond, emerald, and sapphire to represent the famed quartet of precious gems. Humanity has prized the ruby throughout the millennia for the protection it bestows on the wearer against all misfortune and ill health. But it is its vibrant color, ranging from bright pink to the more desirable intense reds, which has made it a symbol of passion and the perfect birthstone choice for a hot and sultry summer month of July.

Traditionally, the most coveted red rubies have come from Burma / Myanmar. In response to internal political unrest in that country, the USA, in 2008, placed a ban on such rubies. Last month the ban was lifted due to positive changes in the political situation. This excellent news again makes it possible for Swarovski to reintroduce this magnificent gem back into its portfolio of Swarovski Genuine Gemstones.
In Swarovski's state-of-the-art facilities, highly skilled technicians utilize the rough material as efficiently and creatively as possible in line with a commitment to always strive to work towards a healthier environment. Master craftsmen hone in on the exact symmetry of the selected rubies when they precision-cut and align the facets, and optimize the stone's girdle and crown consistency. The result is nothing less than superlative: naturally radiant, and richly colored stones in three subtly different shades of red that fade delicately from one to the next: each one worthy of the accolade, Swarovski Genuine Ruby. Discover our Ruby Product Portfolio