THE START OF A COLORFUL FUTURE
Swarovski Created Diamonds are a 21st century innovation that builds on our heritage of mastery and craftsmanship, dating back to the company’s founding in 1895. With the debut of this colorful collection, Swarovski pushes the boundaries of art and science, offering lab-created diamonds in 16 astonishing colors – the most extensive assortment of hues available on the global market today. 2020 is Swarovski’s 125th anniversary, and this exploration of new materials and technologies marks the promise of a colorful year and future.
Introducing the Colors of Fashion, Art, Music & Architecture
The colors in the collection pay homage to Swarovski’s history of mutually creative collaborations, and to the vision and innovation on which the brand’s heritage and enduring ingenuity is built upon. The 16 colors are arranged in four pillars, each referencing a creative field in which Swarovski has always played a vital role: Fashion, Art, Music & Architecture. Each of these four creative fields result in man-made wonders and expressions of beauty — just like a Swarovski Created Diamond. The colors come from a range of inspirations: the sky in a cubist painting, a gothic sculpture, a couture gown and the colors dominating a variety of music cultures. The powerful and fantastical names reflect the unlimited creative potential that lies within each stone and color.