Since the very beginning, back in 1895, our innovative thinking, technical precision and outstanding quality have been essential for the continued success and international reputation of our brand. Today, we like to think of ourselves as creative visionaries with a passion for perfection. We cut and polish our stones meticulously, bringing out the full intensity of the natural light and creating brilliant, superlative results. These are our Genuine Gemstones and Created Stones – unique in their character and quality, from the day they leave our factory workshop, to the moment you hold them in your hands.
THE PURE BRILLIANCE CUT FOR ZIRCONIA
Swarovski‘s Round Pure Brilliance Zirconia Cut is a revolution in technical precision and optical perfection. In compliance with the Gemological Institute of America (GIA) for grading diamond cut quality, Swarovski has applied the ideal diamond cut standards to zirconia. A first for the industry and a breakthrough for Swarovski, our Round Pure Brilliance Zirconia now offers the same brightness as a genuine Tolkowsky Diamond.
The Natural Brilliance Cut FOR GENUINE TOPAZ
Swarovski's Genuine Topaz now achieves more brilliance than any other topaz available on the market thanks to the patented Natural Brilliance Cut: a dazzling new cut made specifically for topaz. This remarkable innovation uses perfectly calibrated and crafted precision-cut facets to unleash the inner light and radiance of the topaz, and bring out its subtle, scintillating character. The Natural Brilliance Cut for topaz has been carefully created using the Gemological Institute of America’s stringent parameters for maximum light return and fire: the two key factors that assure brilliance in a precision-cut stone.