Genuine gemstones are a natural treasure, and we are privileged to craft their brilliance and sparkle. But with 75% of gemstones coming from small-scale mines, consistently ensuring the highest levels of responsibility is complex work. Swarovski products should positively contribute to people and planet. That’s why we are working with our stakeholders to establish a fully transparent, responsible supply chain for every Swarovski Genuine Gemstone; one that most benefits the communities unearthing these shining natural wonders.
We can trace each topaz and ruby stone to the exact location it came from – something we want to achieve with all Swarovski Genuine Gemstones. As well as employing experts in responsible sourcing to help us choose our mining partners, we visit all locations ourselves to learn about the area, the operation, the people and their challenges.
We want to be proud of the places we trace Swarovski products back to. As a founding member of CGWG – the Colored Gemstones Working Group – we helped establish the world’s first colored gemstones responsible sourcing tools. Using this due diligence framework, an independent organization assesses the mines we buy from. If they find any gaps in environmental, social or governance practices, an action plan is put in place to raise standards.
When one of our mining partners embarks on an action plan, we don’t turn away, we collaborate to help them achieve their objectives. Everyone benefits from improving standards, so we offer training, guidance, and regular check-ins. By building local capacity, communities secure sustainable prosperity both now and for the future.
Our responsibility towards that prosperity extends beyond the gates of the mine. We recognize that our activities impact many people living in far-flung and diverse environments, and they must be key beneficiaries of our work together. So, wherever we operate, we identify ways to enrich the wider community. In Tanzania, that means funding improvements at the local primary school, and in Brazil, investing in a project that conserves the rainforest for all who live there.
Community engagement is just one element of the Swarovski Positive Production program. By guiding our pursuit of sustainability excellence, Positive Production ensures we understand and help solve the challenges of employees, their networks and environments, improve the transparency and measurement of our own sustainability performance, and demand that all our sites meet exacting audit standards while achieving internationally recognized certifications such as RJC and SMETA.
Sustainability is not a trend, and we are determined to inspire industry-wide change for good. We seek partners (Pictured Atelier Swarovski Brand Ambassador Penelope Cruz) to establish sustainable business with, play an active role in industry bodies like CGWG and the Responsible Jewellery Council, and collaborate with jewelry manufacturers, designers and retailers to bring responsible products to lovers of fine gems everywhere. We invite customers, partners and consumers alike to join us in positively transforming our industry, from mine to market.