News & Insights
CONSCIOUS LUXURY: ATELIER SWAROVSKI BY PENELOPE CRUZ
Stars like Penélope Cruz show that sustainability can be glamorous, too. The celebrated actress turned the red carpet green at Cannes Film Festival when she accessorized her Chanel gown with earrings and a ring from her responsibly made Atelier Swarovski fine jewelry collection. The dazzling pieces feature created rubies surrounded by Swarovski Created Diamonds set in 18-karat Fairtrade Gold – the epitome of conscious luxury.
We live in a world where technology is increasingly our master. So how to unplug? In order to reconnect with themselves, many people reconnect with nature. This may be through trending activities, such as
hikeyoga, filling their homes with plants and flowers, or making more conscious choices in their day-today living. Sustainable production is on the rise. One buzzword in fashion is “bio-facturing”, for
example Modern Meadow’s biofabricated leather which is grown using collagen cells. In jewelry, labgrown diamonds are the gem of the moment, showcased in Atelier Swarovski’s fine jewelry collection
designed by Penélope Cruz, which is made with Swarovski Created Diamonds and Fairtrade Gold.